Today, most of the world is struggling. The economy is struggling, people are struggling, small businesses are struggling, congress is struggling, and just about everyone else is struggling. These times are probably making you doubt whether or not you can survive in today's world.
Not too long ago, you were able to run to the bank and take out a loan for any unexpected costs, or to help pay for expansion or new marketing ideas. But not in today's world. There have been small businesses that have taken out loans before, and paid it off earlier than expected, and have been denied today, because all of a sudden they are a "high risk loan." How that works, I'm not sure. When people are scared, we do irrational things that can actually make things work while we think we're looking out for our best interest.
One of my favorite quotes is by Harry Vardon: "There are two types of people-those who keep there nose up while in despair and win championships-and those who do not."
So you want to be one of the small businesses that, against the odds, still comes up with creative ideas, implements effective strategies, and will be one of the businesses people look up too.
I believe that if one person, or business, so can any other business. All we have to do is look at how companies during the Great Depression survived. And you'll see companies that didn't sit back and wait for things to get better. They increased their marketing efforts and took their fate into their own hands.
Another thing is to look at successful marketing campaigns and see why there are successful and try to modify that to your product or service.
For example, these are some of the things you should try to implement into your marketing campaign and show your potential customers:
- Incorporating cool, on-point technology helps you stand out in a crowded market and woo tech-savvy consumers.
- If you add value to customers' lives with real content and helpful, fun services, they won't soon forget you.
- Demonstrate the value of your product by bringing it directly to where consumers happen to be. You'll be that much closer to making a sale.
- Give customers an experience they'll want to brag about to their friends (aka your future customers).
These are just a couple of values you should keep in mind while creating your marketing campaign.